I always knew that KitKat was a pretty big deal in Japan with the crazy flavours such as green tea, chilli and wasabi. The origins of Kit Kat’s success can be traced back to a bit of luck and wordplay. The words Kit Kat sounds similar to the Japanese phrase “kit to katsutoh”, which can be translated to “I’ll win for sure” and with that, millions of parents across Japan would buy their kids KitKats on their exam days as a way of wishing them good luck.
With the news of a KitKat boutique opening in Tokyo, I just had to make a special visit to the Seibu Department Store, located north of the city. The chocolate boutique was beautifully decorated with a chandelier made of KitKats along with their gorgeous window displays. Although the variation of flavours can be found just about anywhere in Japan, these special KatKats were created in collaboration with chocolatier Yasumasa Takagi who had previously worked with the brand.
By the time I arrived, some of the special flavours such as “Sublime Bitter” was already sold out but I still managed to pack some goodies to go. Overall, if you happen to be in town its worth a visit just to check it out!